JBL is a heavy e-commerce site that leverages four brands (JBL, AKG, Infiniti and Harman Kardon ) under the Harman Kardon parent brand of audio products.
We went through several iterations of the site, and at the time of launch had access to Bon Jovi as a JBL publicity asset.
We concepted, designed and built the original site and landing pages around the idea of how their target lives their brand. As music is such an integral part of their lives, it almost becomes an appendage or body part. And so then how can you love without such great audio? You'd be doing an injustice to the music you love, which is at the core of many of the users that connect with the brand online and offline.
@ Hill Holliday my first digital endeavor was to ideate and create a way to encourage and enable businesses and friends to use Dunkin' Donuts on a larger -order scale. The Dunkin' Run application was born. (It was the first application Dunkin' Donuts ever did.) A way for someone to initiate a "Dunkin' Run" that lets other users know the time of the run and the "runner" the list of what the participants want.
Also shown are some earlier iterations. We started it as a straight HTML site to pitch the idea.
It was mentioned in Gizmodo and the New York Times as a must-have app for coffee lovers and in the top 10 for apps of its kind.
While contracting @ Roundarch Isobar, I got to briefly work on the Adidas miCoach project along some brilliant interface designers like Marc Lassoff (RED Interactive). MiCoach is wearable technology that tracks players' key performance indicators and transmits those KPIs to trainers and staff for monitoring. The product's initial intent was to monitor the endurance and other biometrics for football teams in the UK. The consumer application is a bit more pared down but has capitalized on the self-monitoring and recording fitness trend.
Making the site consumer friendly and reducing the amount of "jargon" was a goal as was making the product feel accessible and fitting into "everyday" runners and athletes.
We created a microsite for the launch of the Nokia N8 in the UK and the US. Nokia is a widely popular choice in Europe. The sell for US, and to some extent the UK, was to leverage the great built-in camera functionality and the Carl Zeiss lens. (Carl Zeiss was a popular German optical maker in the 1800s.)
In addition to making the site very modern and highly useable we were able to leverage DOT, which is the worlds smallest film shot entirely with the N8's macro lens using stop animation.
Also shown are some of the initial concepts.
@ Hill Holliday I worked on a brand build and launch from ground up.
Merrill Edge (ME) is an SDID platform that was built in collaboration with Bank of America and Merrill Lynch. Beyond the normal tactical digital assets built, I partnered with the general agency team to concept brand launch and activation concepts.
The No Boundaries concept was ideated around SDID users/customers really having limitless access and potential to the investing platform that is ME.
Some guerrilla/nontraditional concepts implemented were:
• Digital OOH and Projections that transcended or pushed the boundaries • Street Artist Renderings of Scenes that extended the environments • Creative Media Placement Strategies
The product pilot was successful, and ME launched in 2009/2010.
When I came to Mullen in 1999, the first brand I got to work on was the GM Card.
At the time the GM Card had about 300,000 members and was a test pilot product underwritten by Household Bank. The task was to revive the brand and build it to expand the customer base.
We did this through a combination of direct mail, print broadcast and brand activation within dealerships. Shortly after, the dot-bomb era ended, and we started producing digital efforts in the way of online advertising.
I was on and leading a team that not only produced some of the first digital for GM and for Mullen but also won some of the first awards for digital given by then MIMC (Massachusetts Interactive Media Council), which is now MITX, and one of the first organizations to start to recognize and award digital creativity in the country.
Even better, we grew the cardmember base from 300,000 to four million users in four years and propelled GM Card and the newly formed GMCS to be the #2 most profitable "division" of General Motors behind only Chevrolet.
Subsequent work was awarded to us from OnStar, GM Women's Initiative, GM CUV and GM Alternative Fuels for our ability to revive and grow brands.
Working on The Savannah College of Art & Design's redesign was most definitely a career highlight. Combining our real-world experience in UX and visual design with some of the country's best art students and professors was a formula for what is one of the most unique, user-centric, visually stunning responsive sites out there.
SCAD received numerous awards including the regionally coveted 2014 MITX What's Next Award in Boston.
About 2.5 years ago we embarked on one of the earliest mobile first responsive websites redesign for Showcase Cinemas/National Amusements which is the parent company of Viacom/CBS.
Mobile first is a UX and visual design, user-centered experience that employs the notion of progressive enhancement. Progressive enhancement takes into consideration the mobile user's needs first and then subsequently addresses those user's needs as the site scales from mobile to tablet to desktop.
The result is a seamless user experience across all devices that is optimized for both engagement and conversion.
With this series of sites (we were also asked to design a microsite for their high-end SuperLux theatre), we saw a lift in traffic, movie trailer views and, most importantly, ticket purchases. The interesting note being that this spike in purchases was in spite of the fact that you had to go off-site to a third party for purchase that was not a responsive experience.
Another important result was that within days of launch of showcasesuperlux.com we already had upwards of 1,000 users signed up with little or no air cover or PR.
Bank of America
In addition to being able to do some fun and effective page takeover and OLA for Bank of America, I was tasked with defining the digital portion of the BofA brand book, working with Brand Union.
I also worked alongside senior management at the bank as we developed the Merrill Edge product, as well as senior management on the Merrill side.
My responsibilities were understanding, interpreting and translating their vision for the product and the target and providing digital and brand activation solutions to deliver against that objective.
The chance to work on the Pantone North America site was much like the opportunity to work on Savannah College of Art and Design.
Pantone is the standard in the art community. Some of the objectives of the site included creative strategies around building the social community. We used the iconic PANTONE CHIP as global navigation and built the social community up around the idea of palette, much like Kuler.
The Tannery came to me a couple of years ago, asking me to design their site. I had just started @ Digital Bungalow, and so a new client was born.
The Tannery is the premier high-end clothier in the Boston area with stores in Harvard Square and multiple-tier locations in the Newbury/Boylston area.
This is a fully-responsive e-commerce site developed on a Magento back end.
Also currently in development are The Tannery's two sister stores Curated by The Tannery and Wilderness Workshop.
Social and referral based marketing are big drivers of this brand, and ease of ordering with a simple flat UI was a priority as they have a large overseas customer base, which consists primarily of parents of students in the Boston area.
Having worked on broadcast brand direct spots for companies like Liberty Mutual, Lending Tree and GM, my abilities have seamlessly translated into the online video world.
Where did this all start you ask? Well back in the print days some of my earlier work you could say made me destined for a career in digital. I tended to use "digital feels' and focus on information design (whether consciously or not that still remains to be seen). What was large and strikingly crafted photography has been translated to full-width, immersive, moving experiences.
PBIG - Private Banking and Investment Group is a division of Merrill Lynch Wealth Management. This audience is comprised of high net-worth individuals who are world travelers and in most cases independently wealthy (yours truly excluded). The goal of this print was to identify with and reach this audience in their natural habitat, which happens to be traveling the world. Placement included private airports and large centers of international trade and markets.
Oxygen Network - One of my first jobs at Mullen was building these ads working with group creative directors at the time. I played the role of Dr. Frankenstein and brought these napkin sketch concepts to life. Think I still have the Hatch bowls hanging around for these.
Centra Software - No budget for photography because we blew it on the buy, what can you do for us? Came up with these highly iconic and telegraphic visuals to simplify and explanation of the end benefit of Centra's Software solution. Somebody somewhere liked them as they were picked up and featured in the US Annual Advertising Review. These ads became a compelling iconic campaign that the company was able to leverage in other media.